Cause-based is where a keyword is TEXTed to a Shortcode. For example, TV, radio and bulletin boards request the public to donate for disaster relief. A keyword word like “QUAKE” would be created to provide a donation channel to help the relief efforts after an earthquake.

Here is the flow you would follow after texting “QUAKE” to pledge:

  • User hears/sees news of disaster event and keyword “china” is created
  • User responds by TEXTing an amount to a short code
  • Users receives a SMS confirmation with a WAP link which the user can click to launch the WAP form
  • On the WAP form, user enters contact, payment and donation information
  • Upon processing the donation, our server sends a confirmation SMS message to the user and includes receipt number and amount donated
  • Note that a PDF e-receipt is sent to their email address

Benefits

  • Build up your cause quickly
  • Manage viral campaigns
  • Collect full donor information

For information about Minerva Mobile, SMS messaging or how this new media channel with affect the way fundraisers process donations, please contact: