Fundraising mobile donations are the latest way for donors to give to their favourite charities and a way to communicate with them. Donors are able to react immediately to a cause and within seconds make a donation. This channel is the latest tool for fundraisers and allows for charities to reach a demographic group that without having a mobile strategy in place, would otherwise not reach out to.
One of the most common ways is to text a word or amount to a short code and that amount will be included on the donor’s phone bill. By using this way the charity will never know who donated to them not even basic demographic information. The charity will not be able to follow up with these mobile donors for further stewardship. The donations also take time to get to the end charity. This is because the bill first needs to be issued and the donor must pay it. There is lag time and this could be anywhere from 30 to 90 days that the charity will receive the funds. This is a great way to achieve instant donor gratification but is a limited solution for further donor engagement and stewardship.
A solution that addresses these issues is Minerva Mobile. Minerva Mobile Services offers a variety of solutions that allows fundraisers to know who their mobile donors are and to be able to interact with them. Solutions include SMS campaigns, interactive smart phone applications and text-to-give through secure M websites or rerouting to an outbound call centre for further follow up.
Minerva Mobile solutions has many befits. These include the opportunity to retain donor stewardship, build your mobile database and are flexible to fit in with your current fundraising programs. Building a mobile strategy is the first step in ensuring success in this newest fundraising channel. For more information about our services, please click here.
