Campaign-based marketing is about donor engagement and involvement.  The largest barrier of entry to this is the lack of SMS numbers.  To overcome this, the same methods that were once used to collect email address needs to be developed.  Use other media to collect SMS numbers such as your own website and responses to email and direct mail.

  • Via email or another campaign, existing donors of a charity will opt in for mobile campaign via an online form with the following information
  • Existing Name, Home Phone Number, Address to verify
  • New Information to Provide
  • Mobile Telephone Number
  • Security Questions and Answers
  • User Verification (used by IMS on mobile channel to confirm the user)
  • E-mail address to receive electronic receipt
  • Allowing to retain payment method from previous donation

Once the size of the SMS database reaches critical mass, then deploying campaign-based marketing is as easy as sending out an email campaign.

  • Charity using its own database of opt-in donors to send a campaign (similar to an outbound email campaign)
  • User receives the SMS campaign announcement
  • User launches mobile donation application installed on device
  • Donate now – to make a donation
  • My donation – check donation receipts
  • Invite friend – tell friend about the cause (start Viral campaign)
  • Upon processing the donation, user receives a receipt number

Benefits

  • Build up your cause quickly
  • Manage viral campaigns
  • Collect full donor information

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