At the end of December 2009 there were more than 22 million Canadian wireless phone subscribers.  Canadians send 100 million text messages a day and 75 per cent of households have access to a mobile phone.  The marketplace holds unlimited potential and reach. Although Canada’s population is relatively small across its land mess, its wireless carriers offer coverage to more than 99 per cent of Canadians.

Reaching out to your donors through mobile communications is easy. The challenge lies in obtaining and building your mobile phone database. To collect as many mobile phone numbers as possible, you should integrate the collecting process with your current fundraising programs. Start by including a spot for mobile phone numbers on your direct mail pieces and online donation page.

Our services go beyond building the platforms and technology to fully supporting this newest channel through your existing and new fundraising programs. We recommend marketing programs, ways on how to integrate mobile and how to measure the success of this program.

Measuring and evaluating our mobile solutions include:

  • Number of downloads of the Smartphone Application
  • Number of donations  received through the Smartphone Application
  • Number of donations receive through SMS message
  • Number of sign-ups of mobile phone numbers on the your website
  • Number of sign-ups for the SMS alerts
  • Tracking and monitoring social media for feedback and content on your SMS programs.

To learn more about your complete customized mobile solution, please contact us today.