Having a donor database is essential. Having one that is maintained is vital in today’s economy. Built into our Minerva database is our signature merge/purge tool. Every night a report is generated that uses our unique match key in identifying potential duplicate donors. This report is available at the touch of a button. We allow you to determine who is a duplicate and in seconds, you merge them – choosing which record to keep and what donor details to maintain.

By maintaining your donor database, you ensure that your donors are only contacted once in your direct mail or telemarketing campaigns. This saves you time and money and increase revenue. Best of all, this service is included in the Minerva software package.

Real Benefits

  • Save printing and mailing costs
  • Avoid negative images by donors only receive one piece, not two.
  • More donations are raised

With over 200,000 charities and non profits in Canada and over 1.2 million in the United States, it is more important than ever to stand out from the crowd. To learn how our services can help your organization, please click here.