For new donors to your organization it is important to thank them but to also send them information about your organization. These are often referred to as welcome packages. These are arguably one of the most important packages your donors will receive.

For new donors the package should aim to do the following:

  • Welcome the donor to your group of supporters
  • Thank the donor, more than once
  • Introduce them to your good work
  • Ask for an additional gift
  • Gather data – corrections, surveys, exchange opt-out
  • Cross-sell – planned giving, monthly donor, volunteer

Let IMS design your welcome packages using our print-on-demand services. Not knowing how many new donors you will receive in a year or what response rate your prospect mailing will do, it makes sense for your welcome packages to be printed on demand. You’ll save costs on printing, shipping and storage.

To learn more about our print on demand services, please call 1-800-263-0669.