Variable printing is a form of on-demand printing in which elements such as text, graphics and images can be changed from one printed piece to the next. Machines do not stop or slow down the printing process and uses information from your database or files.

Variable printing allows you to:

  • Personalize and target your printed materials to each donor
  • Bigger returns equals higher response rates and donor loyalty
  • Differentiated marketing – your organization stands out from the crow
  • Lower costs – by using print on demand, you can customized your donor communications and save costs

We can help you with all of your printing needs, from letters, address labels, postcards and brochures. Having your database with Minerva makes the process even simpler. With your database hosted at IMS, we print directly from using your donors’ data.

To learn more about our print on demand services, please call 1-800-263-0669.